Pay-per-click or PPC advertising should always be a part of your digital marketing campaign. In fact, research has shown that those who are in the top three spots on PPC advertising sites generate 40% more hits. When you hire an established agency that does PPC Orange County advertising, you’ll likely be working with a company that provides other digital services, such as web design, SEO, social media marketing, and even email advertising. This enables you to use the same dependable source for all of your digital marketing needs.