Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic from search engines such as Google and Bing. SEO targets unpaid traffic (also known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including keyword searches, image searches, video searches, academic searches, news searches, and industry-specific vertical search engines. For more information, visit Radinmarketing.com/seo.