How important is marketing planning?

The key to your practice's marketing success begins with developing a strategic marketing plan in which each activity is built on solid research and specific targets and carefully implemented and evaluated on time. The strategy acts as a roadmap to help you achieve your marketing goals.

The marketing plan, conducted annually, should help you determine market opportunities, set yearly goals for your business, and find means to achieve them. Marketing strategies are essential because they facilitate sales for any business owner. When you target your ideal customer more intelligently, you reduce marketing expenses and boost your chances of converting leads into sales.