Question By: Market-oriented strategic planning is the managerial process of developing and maintaining a viable fit between the organization's objectives, skills, and resources and its changing market opportunities. The aim of strategic marketing planning (SMP) is to shape and reshape the company’s businesses and products so that they yield target profits and growth. Strategic planning takes place at four levels- Corporate, division, business unit, and product. There are various parts of a strategic marketing plan:
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Set your marketing goals
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Conduct a marketing audit
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Conduct market research
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Analyze the research
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Identify a target audience
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Determine a budget
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Develop marketing strategies
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Develop an implementation schedule
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Create an evaluation process
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