Question By: Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting a website or business through paid advertisements on search engine results pages (SERPs). It aims to increase visibility and drive targeted traffic to a website by targeting specific keywords and user search queries.
SEM works by utilizing platforms like Google AdWords, Bing Ads, or other search engine advertising platforms. Advertisers bid on keywords relevant to their products or services, and their ads are displayed when users search for those keywords. The ads are typically displayed above or alongside the organic search results.
When a user clicks on an ad, the advertiser is charged a certain amount based on the bidding model used, such as cost-per-click (CPC) or cost-per-impression (CPM). The success of an SEM campaign is measured through metrics like click-through rate (CTR), conversion rate, and return on investment (ROI).
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