Question By: SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content and optimizing it for search engines and for users
- Including relevant links from high-quality sites
- Measuring the results
The three pillars of SEO:
- Technical Optimization: Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes.
- On-Page Optimization: On-Page Optimization is the process of ensuring the content on your site is relevant and provides a great user experience.
- Off-Page Optimization: Off-Page Optimization is the process of enhancing your site's search engine rankings through activities outside of the site.
Working of SEO :
Search engines like Google use relatively complex processes (known as “algorithms”) to organize and rank content. In short, search engines take in digital content and organize this information into results pages.But it is helpful to understand the process that Google uses to find and ultimately rank websites.
Google's Ranking Process :
- Crawling: Google uses “bots” to crawl the web and look for new or updated pages.
- Indexing: Next, Google analyzes each page that the bots discover and tries to make sense of what the page is about.
- Serving: Google determines which pages are most relevant to users' search queries and ranks them in the SERPs.
SEO – Important for marketing
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.
Keep Learning About SEO
SEO is an art and a practice that takes time to learn. That said, it's a skill that's worth investing time into. At Digital Traffik Agency, we offer a wide range of services such as a technical SEO audit to see how your current strategy is working, business listing management and access to the Google search console. Our customized approach is suitable for businesses in a wide range of industries.
Visit https://www.digitaltraffikagency.com/seo-service for more information.
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