Question By: When running a Pay-Per-Click (PPC) campaign for legal services, choosing the right keywords is essential to reaching the right audience and generating quality leads. Here are some key types of keywords to consider:
Practice Area Keywords
These focus on the specific legal services your firm provides, such as "personal injury lawyer," "divorce attorney," or "estate planning lawyer." These keywords help potential clients searching for specific legal expertise find you.
Geographic Keywords
Adding location-based terms like "family lawyer in New York" or "criminal attorney near me" can attract local clients who are more likely to need your services.
Long-Tail Keywords
Longer phrases, such as "best personal injury lawyer for car accidents," may have lower search volumes but usually capture high-intent clients looking for specific expertise.
Negative Keywords
These are keywords you don't want your ads to appear for, such as "free legal advice" or "pro bono lawyer," ensuring you only attract paying clients.
At FORWARD Lawyer Marketing, they understand the nuances of PPC advertising for the legal industry. By targeting the right types of keywords–whether it's specific practice areas, geographic locations, or urgent needs–they ensure your law firm connects with the clients who matter most. Their expert team crafts tailored PPC strategies to maximize your visibility, drive high-intent traffic, and boost your client acquisition.
For more details, visit https://fwd-lawyermarketing.com/services/ppc-for-lawyers/.
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